Internet Telephone Interviews (ITIs)
TELEPHONE INTERVIEWS
WITH SIMULTANEOUS VIEWING OF MATERIALS ONLINE

• Best used for new product evaluation, message testing, or creative concept testing
• Your team, the moderator, and the participant are teleconferenced
• Client materials are shown on secure, password-protected KMR website
• Moderator can debrief with your team at the end of each interview
• We can post recordings of interviews to secure website for listening at your convenience
• 8-10 completes per day typical (for 45 minute interviews)

Advantages of ITIs

 Nationwide sample including hard-to-reach participants

Cost-effectiveness

Avoids travel time/cost