Hybrid Studies
A COMBINATION OF THE IN-PERSON AND INTERNET/TELEPHONE INTERVIEW METHODOLOGIES

• 1 or 2 days of in-person research, followed by telephone or Internet telephone interviews (ITIs)
• With in-person research, you personally view the first interviews
• Having your team together allows for synergies and efficiencies
• Using telephone or Internet telephone interviews lets you broaden the demographics of your sample and conduct research more cost-efficiently

Advantages of hybrid studies
Combines the best of both methodologies

More cost-effective than
facility research alone

Nationwide study including
hard-to-reach participants

Less travel time/cost